As we usher in the year 2025, the realm of artificial intelligence is witnessing an unprecedented upheavalThis transformation is largely fueled by the groundbreaking introduction of DeepSeek's open-source models, namely DeepSeek-R1 and V3. Chinese technology company DeepSeek has managed to carve out a prominent space in the market, offering a combination of high performance at significantly lower costs that sets it apart from its competitors.

The domestic securities industry has emerged as the frontline of this technological revolutionRenowned brokerage firms like Guojin Securities, Huafu Securities, Guoyuan Securities, and Industrial Securities have rapidly announced the successful localization of the DeepSeek platform, marking the onset of an accelerated transformation toward an AI-driven intelligent securities sector.

DeepSeek has quickly become the favored choice among brokerages.

The emergence of DeepSeek is not merely a stroke of luck; it results from its core strengths that facilitate widespread technological benefits through an open-source framework while simultaneously innovating algorithms that substantially reduce computational costs. According to a report by CITIC Securities, the reasoning capabilities of DeepSeek-R1 in areas such as mathematics and programming are comparable to OpenAI’s GPT-4o, with the added advantage of API service pricing being only one-fiftieth of the latter.

For brokerages, this key feature addresses a longstanding issue: the prohibitive costs associated with research and development have historically restricted smaller institutions from competing on an equal footing with larger players.

By adopting DeepSeek, smaller brokerages can access advanced technology at a fraction of the cost, thereby bridging the gap with leading firms

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For instance, after integrating DeepSeek-R1 and V3, Huafu Securities concentrated on formulating marketing strategies and enhancing client engagement, resulting in a notable differentiation in its service offerings.

Moreover, the cost-efficient nature of DeepSeek allows brokerages to recalibrate resource allocation with greater flexibility without compromising the quality of serviceThis creates a landscape ripe for exploring new business models and service areas.

This democratization of cutting-edge AI technology means that even companies operating on tight budgets can enjoy the benefits, thereby pushing the entire industry towards smarter upgrades and developments. Thus, DeepSeek not only furnishes brokerages with robust technical support but also introduces previously unattainable commercial opportunities.

As more brokerages become aware of the value provided by DeepSeek, it is anticipated that the future financial markets will undergo profound changes prompted by AI advancements.

From capabilities in intelligent office solutions to comprehensive empowerment in investment research and decision-making.

In practical applications, DeepSeek’s capabilities span across the entire operational chain, establishing four core directions of focus.

In terms of document processing, Guojin Securities has integrated DeepSeek-R1 for information retrieval and document analysis, significantly boosting efficiency. Employees can quickly locate internal documents using natural language commands, resulting in a productivity increase of approximately 40%. Tasks that previously required hours to complete, such as compiling industry research reports, can now be generated in mere minutes, with the model automatically extracting key data and synthesizing summaries, all of which drastically reduces labor costs.

Within the investment research sector, DeepSeek has showcased formidable capabilities in processing unstructured data

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Guojin Securities leverages the model to monitor public sentiment and market dynamics in real-time, swiftly identifying potential investment opportunities and risks through comprehensive analysis of industry chain diagramsThe model can also extract signals pertaining to shifts in industry policy from a plethora of news articles, automatically generating multi-dimensional impact assessment reports to support investment decisionsMeanwhile, Industrial Securities has created an intelligent investment research platform by integrating DeepSeek with diverse data sources, thereby automating report generation and strategy back-testing.

AI-driven customer service has been a traditional application within the securities domain, but DeepSeek has achieved novel breakthroughs in this areaFor instance, Guoyuan Securities has embedded DeepSeek-R1 into its proprietary "Liaoyuan Smart Assistant," enabling it to handle multi-turn dialogues and complex interactions such as compliance inquiries and business processing guidanceMoreover, Guangfa Securities has developed a WeChat mini-program based on DeepSeek, achieving personalized greetings and investment recommendations during the Spring Festival, leading to over threefold growth in customer interaction rates.

In compliance and risk management, Everbright Securities has utilized DeepSeek to construct a knowledge graph of customer relationshipsThrough entity recognition and relationship extraction techniques, the efficiency of suspicious transaction screening has been improved by 50%. Conversely, Guojin Securities has expanded the model's application to risk management by monitoring abnormal transaction patterns in real time and simulating asset performance under extreme market conditions, providing a basis for dynamic adjustments to risk control strategies.

The profound implications behind this technological innovation.

DeepSeek’s rise represents more than merely technological advancement; it encapsulates a paradigm shift in the business models of the securities industry

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As AI technologies transition from laboratories to the forefront of business operations, they are transforming into catalysts for driving innovation in commercial modelsThe deepening integration of applications like "AI + Operations" and "AI + Compliance" signifies that the securities industry is evolving from being traditionally labor-intensive to becoming increasingly knowledge-intensive. Brokerages that proactively integrate AI technologies will find themselves well-positioned in the competitive market landscape of the future.

First, the integration of DeepSeek has notably amplified operational efficienciesWhether it involves document processing, investment research decision-making, or intelligent customer service, DeepSeek has demonstrated remarkable potential for application.

Second, the low barriers and high efficiency associated with DeepSeek enable brokerages to achieve breakthroughs across multiple operational contextsThis not only enhances internal work efficiencies but also offers clients an innovative service experienceFor example, via an intelligent customer service system, customers receive immediate, tailored service responses, significantly boosting customer satisfaction and loyaltyIn addition, the intelligent customer service framework can recommend suitable products or services based on specific customer needs, further enhancing customer retention.

Lastly, the application of DeepSeek opens up possibilities for brokerages to explore new business models and service domainsSome brokerages are beginning to predict customer behaviors using DeepSeek by analyzing historical trading data and behavioral habits, allowing them to anticipate future investment preferences and needs, thus strategically positioning related products and services.

In summary, the emergence and evolution of DeepSeek signal that the securities industry is on the cusp of profound transformation

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